[PRNewswire] Yili Ranked as Third Most Valuable Food Brand in the World and

입력 2019-07-18 16:40  

[PRNewswire] Yili Ranked as Third Most Valuable Food Brand in the World and

[PRNewswire] Yili Ranked as Third Most Valuable Food Brand in the World and
Most Valuable in Asia

(HOHHOT, China, July 18, 2019 PRNewswire=연합뉴스) Yili Group, Asia's largest dairy firm, ranks third in "Top 50 Most Valuable Food Brands in the World", according to the Annual Report on the World's Most Valuable Food and Soft Drink Brands by Brand Finance released on July 10. The "Top 10 Most Valuable Dairy Brands" list published by the same institute shows Yili retained its most valuable dairy brand in Asia status, ranking second in the global dairy brand for two consecutive years.

"It is an honor to receive such high recognition from Brand Finance," says Yipeng Zhang, the VP of Yili Group. "Our success is not only due to the 'Smart Dairy' strategy, which helped boost Yili's brand value, but also the co-construction of the 'Global Health Ecosystem' with our international partners, which has enabled us to deliver stable growth."

Yili has promoted the healthy global ecosystem and increase global brand value through the "WISH System", which focuses on the health and well-being of individuals from four perspectives:

- Win-Win Results across the Industrial Chain: Yili took the lead in presenting green industry chain development strategy and was entitled with "Best performers of the social value with the low-carbon idea" by the United Nations and the international professional organisation.
- Quality and Innovation: Yili gathered all the production power to safeguard consumer safety and Yili's division departments of liquid milk, milk powder, yoghourt and cold drink have all received Food Safety System Certification 22000 (FSSC 22000).
- Social Welfare: Yili cares for youth growth and supports the healthy development of the community. In May, Yili's subsidiary firm in Indonesia participated in the "One Million Help" charity event held by the Indonesian Children Cancer Foundation in Jakarta, and donated all revenue generated from the charity sale.
- Nutrition and Health: Yili leads studies on food science by co-operation with higher institutes and research centres including Wageningen University in Netherland and Lincoln University in New Zealand, to provide better nutrition and health to global consumers.

As a leader in the Dairy industry, Yili is fully committed to promoting the "Global Health Ecosystem" and contributing "China Wisdom" in global health development.

About Yili
Beginning in 1956, Yili Group has been the largest dairy producer in China with over 60 years development. Now Yili ranks first in Asia according to the 2018 Rabobank "Global Dairy Top 20" and is the only dairy firm to serve both the summer and winter Olympic games. Utilising technology, Yili aims to build the world's leading R&D and Industry-University research cooperation platform for the Health food industry. Yili was awarded "China's best practices of Achieving the Sustainable Development Goals (SDGs)" by the UN Global Compact, the world's largest corporate sustainability initiative in 2017, and ranks third in "Top 50 Most Valuable Food Brands in the World" by Brand Finance in 2019. The group has been proactively planned for high-quality milk sourcing from the golden belt area in Asia, Europe, Oceania and the Americas and aims to become the world's most trusted health food provider.

Liu Yu

Photo - https://photos.prnasia.com/prnh/20190718/2528357-1
Yili Ranked as Third Most Valuable Food Brand in the World and Most Valuable in Asia

Source: Yili Group

[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.

<저작권자(c) 연합뉴스, 무단 전재-재배포 금지>


    • 마이핀
    • 와우캐시
    • 고객센터
    • 페이스 북
    • 유튜브
    • 카카오페이지



    와우넷에서 실제 현금과
    동일하게 사용되는 사이버머니
    서비스 상품
    월정액 서비스
    GOLD 한국경제 TV 실시간 방송
    GOLD PLUS 골드서비스 + VOD 주식강좌
    파트너 방송 파트너방송 + 녹화방송 + 회원전용게시판
    +SMS증권정보 + 골드플러스 서비스


    강연회·행사 더보기

    7일간 등록된 일정이 없습니다.


    7일간 등록된 일정이 없습니다.

    공지사항 더보기

    open ​​