[PRNewswire] Haier Strengthens Industry-leading Position with 9.05% Revenue

입력 2020-05-07 16:16  

[PRNewswire] Haier Strengthens Industry-leading Position with 9.05% Revenue

[PRNewswire] Haier Strengthens Industry-leading Position with 9.05% Revenue
Growth in 2019

(QINGDAO, China, May 7, 2020 PRNewswire=연합뉴스) The world's leading home appliance brand and smart home ecosystem builder Haier Smart Home ("Haier", Shanghai: 600690), hereinafter referred to as "Haier", released both its 2019 annual report and Q1 2020 earnings on April 30.

Haier's revenue increased by 9.05% year-on-year to reach RMB 200.762 billion in 2019, contributing RMB 8.206 billion to Haier Group's net profit, representing an increase of 9.66%. Meanwhile, it achieved revenues of RMB 43.141 billion in Q1 2020, a decline of 11.09%; net profit stood at RMB 1.07 billion, down 50.16%. Despite a challenging first quarter, Haier's overall performance exceeded industry averages, demonstrating notable resilience.

In 2019, Haier recorded stellar growth despite an overall decline in the domestic appliances industry.

- As smart home scenarios developed in 2019, Haier's market share across categories steadily increased, with overall market share growing by 4.4% to 23.4%.
- Overseas, profits and market share maintained a state of growth in Q1 2020, thanks to Haier's efforts in ecosystem-building, international expansion, and premium products.
- The COVID-19 outbreak greatly affected the China market in Q1 2020. Nonetheless, Haier has maintained its leading position. As health becomes a bigger priority for consumers, healthy home appliances have experienced a surge in sales. With its focus on health, Haier has been able to resonate with consumers.
- In the high-end segment, Casarte is the clear leader with 40% of market share. In 2019, it grew by 30%, with its market share of RMB 10,000+ refrigerators and washing machines reaching 40% and 75.5%, respectively.
- In the domestic RMB 15,000+ air conditioner category, Haier's market share has reached 40%.

Premium products help profits and market share double overseas

In 2019, Haier's overseas revenues grew by 22% to RMB 94.1 billion, while pre-tax profits grew by more than 30%. This substantial growth momentum is thanks to a focus on brand creation, high-end products, and upgraded e-commerce.

Currently, Haier boasts seven global brands in its portfolio, namely GE Appliances (US), Candy (Italy), AQUA (Japan), Fisher & Paykel (Australia/New Zealand), Haier, Casarte, and Leader. It has 122 factories around the world, with 54 overseas.

Experiential cloud broadcasts lead smart home ecosystem growth

In 2019, Haier launched its IoT ecosystem and smart home experiential cloud broadcast platform, paving the way for a new era of products and industry transformation.

One such example is Haier's Internet of Clothes (IoC) ecosystem, which engages 13 industries, including clothing, home textiles, laundry detergent, and leather. Haier has been able to expand its scope from washing machines to laundry services and an intelligent cleaning experience, attracting over 5,300 domestic and foreign players to help solve user needs together. As a result, Haier's ecosystem revenues grew by 68% to RMB 4.8 billion in 2019.

In the Internet of Things era, Haier will continue to explore and enlarge the possibilities of smart homes with 5G.

For more information, visit: http://www.haier.net/en/.

Photo - https://photos.prnasia.com/prnh/20200507/2797517-1

Source: Haier Smart Home

[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.

<저작권자(c) 연합뉴스, 무단 전재-재배포 금지>


    • 마이핀
    • 와우캐시
    • 고객센터
    • 페이스 북
    • 유튜브
    • 카카오페이지



    와우넷에서 실제 현금과
    동일하게 사용되는 사이버머니
    서비스 상품
    월정액 서비스
    GOLD 한국경제 TV 실시간 방송
    GOLD PLUS 골드서비스 + VOD 주식강좌
    파트너 방송 파트너방송 + 녹화방송 + 회원전용게시판
    +SMS증권정보 + 골드플러스 서비스


    강연회·행사 더보기

    7일간 등록된 일정이 없습니다.


    7일간 등록된 일정이 없습니다.

    공지사항 더보기

    open ​​